It is proven that it’s 7 times easier to get an existing customer to buy from you again than it is to get a new customer to buy from you for the first time.
Most businesses miss opportunities to increase their income because they don’t follow up with their exiting customers.
It sounds simple, but this is where most businesses fail on an epic level!!
Text messages are a relatively easy and affordable way to follow up with an existing customer base.
Text messages are highly effective because 97% are read within the first hour of receipt. Compare that to email 20% in 2 weeks.
So a service business like a restaurant using text message follow up to offer a two for one special on a slow Tuesday night to its subscribers can generate a near instant response.
Or a hairdresser using text message follow up to offer free wash and blow dry with a haircut to the first person who responds to fill a cancellation
Or any business sending a confirmation for a booking.
There are too many applications to list them all here….
Most business owners find it difficult to allocate time to developing a marketing program for their business. This likely contributes to the high failure rate of new businesses.
Statistically only 5% of businesses that open their doors today will still be in business in 5 years.
An internet marketing consultant can develop an online marketing plan and organize the resources to execute it so it generates results cost effectively without impacting the business owner’s primary focus, which is managing their business.
FOUR KEYS TO ESTABLISHING AN TEXT MARKETING PROGRAM
1/. Get started now [your competitor has]
2/. Build the program incrementally. Control costs and progressively build new business by not trying to do everything at once.
3/. Integrate all the elements so they work most powerfully with each other – search engines, video, social media, mobile marketing
4/. Do it with zero extra work on your part [hire a consultant]
To ensure maximum profitability, when do you think would be the best time to begin implementing these strategies?